About PMFME Scheme

PMFME stands for Pradhan Mantri Formalization of Micro Food Processing Enterprises. It is incorporated by the name of Himkisan Kesari Agro Producer Company Limited with the fssai number 22622030000340. It aims to provide a platform to market the produce of local farmers and includes the promotion of “One District One Product.”

The objectives of the scheme are to build the capability of microenterprises to enable:
● Increased access to credit via existing micro food processing entrepreneurs, FPOs, Self-help Groups, and Co-operatives;
● Integration with an organized supply chain by strengthening branding & marketing;
● Support for the transition of existing 2,00,000 enterprises into the formal framework;
● Increased access to common services like processing facilities, laboratories, storage, packaging, marketing, and incubation;
● Strengthening of institutions, research, and training in the food processing sector;
● Increased access to professional and technical support for the enterprises.

It is a centrally sponsored scheme designed to address the challenges faced by the micro-enterprises and tap the potential of groups and cooperatives to support the upgradation and formalisation of these enterprises.

Our vision

To gather all the farmers under one umbrella to achieve the goal of doubling the farmers' income.

Our goal

To build the capacity for running smooth operations and a supply chain for providing a market for farmers’ produce.

What we are offering

We are the face of the farmers of Uttarakhand. The PMFME Store provides a platform to all small and marginal farmers who sell their brand of products under this scheme.

Our goal is to elevate the economic status of farmers who produce natural and quality products locally but fail to sell them for a justifiable price in the market. Our store also promotes various rare and indigenous products.

Our story

Our founder Mr Goyal has always loved the soothing and natural surroundings of Uttarakhand. He and his wife love to travel across the lovely hills of Kumaon and explore the spectacular Garhwal region. It is their love for Uttarakhand and its local people that paved the way for The PMFME Store.

The quest for The PMFME Store started with an intriguing incident. Once, Mr. & Mrs Goyal visited a famous store for grocery shopping in Dehradun. But while buying things, Mr Goyal noticed that a fruit jam was priced at ₹720. Curiosity got the best of him; he purchased the product to check its quality. To his surprise, the jam tasted similar to a local jam product sold by a farmer that Mr Goyal used to purchase.

He asked around about the local jam product and came to know about the farmer who used to produce fruit jam locally. He met the farmer and talked about the incident. The farmer told him that he supplies his product to famous store brands across Dehradun at a minimum price.

While talking to the farmer, Mr Goyal learned his pain points. More research concluded that similar was the story of the other farmers who were exploited by famous stores and not offered reasonable prices for their natural and pure products.

While interacting with these local farmers/producers, Mr Goyal realised that these local producers must get a fair production cost. The local producers and farmers required a platform to sell their products at a reasonable price.

Mr Goyal was struck by the fact that these farmers earn so little even after putting in their all. Neither the farmers had the bargaining power nor could they decide the price of their products.

This incident inspired Mr Goyal to help these farmers by providing them with a platform called The PMFME Store in collaboration with the state government of Uttarakhand. At The PMFME Store, farmers can showcase/sell their local brand products and earn 75% of each sale. These local producers/farmers collaborate with The PMFME Store and can decide the way they want to sell their products.

The PMFME Store has been giving these local producers/farmers a platform for the past 9 months now. We are the voice of these local farmers and producers who deserve our attention and care.

We make farmers happy

Name- Vimla Chauhan
Major Product- Candy, Namkeen
Brand- Chilli yards
District- Nainital

I am a member of an SHG, Chilly Yards which is based out of Nainital. Our SHG consists of 8-10 members and our major products are candies and namkeen which mainly consist of millet and pulses. Earlier it was very difficult for us to sell our products, we used to sell at fairs. But now after connecting with PMFME stores, we can sell our products regularly & hence earn a handsome amount of money.

Name- Kamal Pandey
Major Product- Honey & Pickle
Brand- Baba Agro Tech
District- Almora

I am the founder of Baba Agro Tech, where initially we were producing honey & pickle with two other co-founders, our supply was limited to the Almora district & some nearby places. But after our association with the PMFME store, we increased our supply volume capacity, also added more products to our current product portfolio like Mushrooms, Cordyceps militiris, Ganoderma (medicinal mushroom), Shilajeet & many more.